Taken for a Ride: How Daimler-Benz Drove Off With Chrysler

Taken for a Ride How Daimler Benz Drove Off With Chrysler Here is the book that exposed the Daimler Chrysler merger of equals as a bold German takeover of an industrial icon Taken for a Ride reveals the shock waves felt around the world when Daimler Benz bou

  • Title: Taken for a Ride: How Daimler-Benz Drove Off With Chrysler
  • Author: Bill Vlasic Bradley A. Stertz
  • ISBN: 9780060934484
  • Page: 218
  • Format: Paperback
  • Here is the book that exposed the Daimler Chrysler merger of equals as a bold German takeover of an industrial icon Taken for a Ride reveals the shock waves felt around the world when Daimler Benz bought Chrysler for 36 billion in 1998 In a gripping narrative, Bill Vlasic and Bradley A Stertz go behind the scenes of the defining corporate drama of the decade and iHere is the book that exposed the Daimler Chrysler merger of equals as a bold German takeover of an industrial icon Taken for a Ride reveals the shock waves felt around the world when Daimler Benz bought Chrysler for 36 billion in 1998 In a gripping narrative, Bill Vlasic and Bradley A Stertz go behind the scenes of the defining corporate drama of the decade and in a new epilogue chart its chaotic aftermath.

    • Taken for a Ride: How Daimler-Benz Drove Off With Chrysler : Bill Vlasic Bradley A. Stertz
      218 Bill Vlasic Bradley A. Stertz
    • thumbnail Title: Taken for a Ride: How Daimler-Benz Drove Off With Chrysler : Bill Vlasic Bradley A. Stertz
      Posted by:Bill Vlasic Bradley A. Stertz
      Published :2019-09-20T02:34:09+00:00


    About “Bill Vlasic Bradley A. Stertz

    • Bill Vlasic Bradley A. Stertz

      Bill Vlasic Bradley A. Stertz Is a well-known author, some of his books are a fascination for readers like in the Taken for a Ride: How Daimler-Benz Drove Off With Chrysler book, this is one of the most wanted Bill Vlasic Bradley A. Stertz author readers around the world.



    173 thoughts on “Taken for a Ride: How Daimler-Benz Drove Off With Chrysler

    • A great history book.Helps a lot towards understanding the quality of Chrysler's products vis-a-vis the giant conglomerate that Daimler used to be.Also, cyclicality of businesses, the power of capex to suck away cash, ego, the lure of growth and market size and power.How a management team is important for the success of an organisation.Funny to see - Nissan in a bad shape, Chrysler coveted, Hyundai taking capital from Mercedes, Chrysler frowning at India's growth prospects.Also, Mergers are diff [...]


    • A powerful book. The chain of events which led to DamilerChrysler is fascinating, as are the egos involved in running the company. Reads like fiction. The authors really paint a vivid picture of the differences between two cultures. All of the events since the book was written could probably be another great book by same authors (Celebrus, bankruptcy, Fiat, etc)


    • I don't think former Chrysler CEO Bob Eaton could get a table in a Michigan restaurant if he were accompanied by the pope





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